Robert Baittie is the owner of Bob Baittie Design, Inc., a comprehensive marketing design agency. He has worked with clients ranging from Xerox to the American Medical Association. But what exactly does a design agency do for its clients?
A small design agency is usually either a graphic designer or a Web designer, though some (such as Bob Baittie Design) offer both services. The primary purpose of a graphic designer is to help a business or brand create a strong first impression. By creating marketing collaterals and corporate identity suites, a graphic designer helps its clients create an impact right from the outset. A good designer will come up with material that is attention-grabbing and memorable as well as professional-looking and relevant to the nature of the client’s business.
A web designer is specifically concerned with providing the same kind of strong impact for visitors to a company’s website. This means clever graphic design, as well as a focus on ease-of-use for the customer. A dedicated web designer will be comfortable using common web programming languages and will work to optimize the client’s website for all viewers, regardless of operating system or browser.
By combining both services, or finding an agency that provides both, any business can gain a strong edge over its competitors. The effect of a professionally designed business package plus a slick, easy-to-use website creates a very positive first impression for new customers, who are then more likely to come back in the future.