By Robert Baittie
Many businesses looking for great graphic design tend to be a bit wary of freelancers, but there are many benefits to hiring one. The first benefit that comes to mind for business owners, especially small business owners, is cost. You can expect to pay much less when hiring an individual graphic designer than when contracting with an agency. Freelancers tend to charge less because they do not need to pay entire teams–they are the brains and body of their own “agency.”
Another benefit to hiring a freelance graphic designer is that you can choose the specialty of the individual artist. You may be impressed by someone’s technical abilities, but great freelance designers have a signature “look” which may be the perfect fit for your business.
One of the greatest benefits of working with a freelance designer is the quality and depth of the client-contractor relationship. Unlike a large team at an agency that tends to scatter or delegate tasks, an individual freelancer can work much more closely with your business, giving you more custom results.
About Robert Baittie:
The winner of the TED Award for Trade Show Graphic Installation Design, Robert Baittie has been a successful freelance graphic designer for more than 26 years, with a repertoire that includes projects with the Xerox Corporation, First Nations Bank, and the Y-Me Breast Cancer Association.
Robert Baittie is the owner of Bob Baittie Design, Inc., a comprehensive marketing design agency. He has worked with clients ranging from Xerox to the American Medical Association. But what exactly does a design agency do for its clients?
A small design agency is usually either a graphic designer or a Web designer, though some (such as Bob Baittie Design) offer both services. The primary purpose of a graphic designer is to help a business or brand create a strong first impression. By creating marketing collaterals and corporate identity suites, a graphic designer helps its clients create an impact right from the outset. A good designer will come up with material that is attention-grabbing and memorable as well as professional-looking and relevant to the nature of the client’s business.
A web designer is specifically concerned with providing the same kind of strong impact for visitors to a company’s website. This means clever graphic design, as well as a focus on ease-of-use for the customer. A dedicated web designer will be comfortable using common web programming languages and will work to optimize the client’s website for all viewers, regardless of operating system or browser.
By combining both services, or finding an agency that provides both, any business can gain a strong edge over its competitors. The effect of a professionally designed business package plus a slick, easy-to-use website creates a very positive first impression for new customers, who are then more likely to come back in the future.